Social Agent

AI-Powered Social Media Operations Framework

Monitor, create, distribute, and analyze social media content across platforms — all powered by AI.

English | 中文

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What is Social Agent?

Social Agent is an open-source AI framework that automates social media operations across Chinese social platforms. It integrates LLM-powered content generation, multi-platform publishing, trending monitoring, and performance analytics into one unified framework.

Core idea: Write once, publish everywhere. Let AI handle the heavy lifting.

┌─────────────────────────────────────────────────────────┐
│                    Social Agent                          │
│                                                          │
│  ┌──────────┐  ┌──────────────┐  ┌───────────────────┐  │
│  │ Monitor  │  │   Generate   │  │    Analyze        │  │
│  │ Trending │──│   Content    │──│   Performance     │  │
│  └────┬─────┘  └──────┬───────┘  └─────────┬─────────┘  │
│       │               │                    │             │
│  ┌────▼───────────────▼────────────────────▼─────────┐   │
│  │              Plugin System                         │   │
│  │  ┌────────┐ ┌─────────┐ ┌───────┐ ┌───────────┐  │   │
│  │  │ Weibo  │ │ Xiaohu  │ │Douyin │ │ Bilibili  │  │   │
│  │  │ 微博   │ │ 小红书  │ │ 抖音  │ │ B站       │  │   │
│  │  └────────┘ └─────────┘ └───────┘ └───────────┘  │   │
│  └────────────────────────────────────────────────────┘   │
│                                                          │
│  ┌──────────────────────────────────────────────────┐    │
│  │  LLM Layer: OpenAI | Claude | Qwen | GLM | Ollama│    │
│  └──────────────────────────────────────────────────┘    │
└─────────────────────────────────────────────────────────┘

Features

• 🔥 Trending Monitor — Real-time trending topics from Weibo, Xiaohongshu, Douyin, Bilibili
• ✍️ AI Content Generation — Generate platform-specific content with style adaptation
• 📤 Multi-Platform Publishing — Create once, publish to multiple platforms
• 🔍 Content Search — Search across platforms in one unified interface
• 📊 Performance Analytics — Track and analyze your social media performance
• ⏰ Scheduled Workflows — Cron-based task scheduling for automated operations
• 🔌 Plugin System — Extensible architecture, community plugins welcome
• 🤖 Multi-LLM Support — OpenAI, Claude, Qwen, GLM, Ollama, and more

Quick Start

Installation

# Clone the repo
git clone https://github.com/zouyongfu/social-agent.git
cd social-agent

# Install with Weibo support (default)
pip install -e .

# Install with specific platform support
pip install -e ".[weibo]"        # Weibo
pip install -e ".[xiaohongshu]"  # Xiaohongshu
pip install -e ".[bilibili]"     # Bilibili
pip install -e ".[all]"          # All platforms

# For development
pip install -e ".[dev]"

Configuration

Copy the example env file and fill in your credentials:

cp .env.example .env

Edit .env:

# LLM Provider (openai / claude / dashscope / zhipu / ollama)
LLM_PROVIDER=openai
OPENAI_API_KEY=sk-your-key-here

# Or use free Chinese alternatives:
# LLM_PROVIDER=dashscope
# DASHSCOPE_API_KEY=sk-your-key-here

# Weibo cookie (required for reading trending + publishing)
WEIBO_COOKIE=your_weibo_cookie_here

Basic Usage

CLI Commands:

# Check status
social-agent status

# Get trending topics
social-agent trending
social-agent trending --platform weibo --limit 20

# Generate content
social-agent generate --topic "AI tools for productivity" --platform weibo --style casual

# Generate for multiple platforms
social-agent generate -t "Today's tech news" -p weibo -p xiaohongshu

# Search across platforms
social-agent search --keyword "人工智能" --platform weibo

# Publish content
social-agent publish --topic "My thoughts on AI" --platform weibo
social-agent publish -t "AI review" -p weibo -p xiaohongshu --dry-run

Python API:

import asyncio
from social_agent import SocialAgent, Settings

async def main():
    # Initialize agent
    settings = Settings.load()
    agent = SocialAgent(settings)
    await agent.initialize()

    # Monitor trending
    trending = await agent.get_trending(platform="weibo", limit=10)
    for topic in trending:
        print(f"🔥 {topic.title} (score: {topic.hot_score})")

    # Generate content for multiple platforms
    contents = await agent.create_content(
        topic="AI makes coding 10x faster",
        platforms=["weibo", "xiaohongshu"],
        style="casual",
        keywords=["AI", "效率", "编程"],
    )

    # Publish to all platforms
    for content in contents:
        result = await agent.publish(
            platform=content.platform,
            text=content.text,
            hashtags=content.hashtags,
        )
        print(f"{'✅' if result.success else '❌'} {content.platform}")

    await agent.shutdown()

asyncio.run(main())

Cross-Platform Content Adaptation

# Adapt content from one platform style to another
adapted = await agent.content_engine.adapt(
    content="Original Weibo post text here...",
    from_platform="weibo",
    to_platform="xiaohongshu",
)
print(adapted.text)  # Now in Xiaohongshu style

Scheduled Automated Workflows

# Daily post at 9 AM
agent.schedule_daily_post(
    task_id="morning_post",
    topic="每日科技资讯",
    platforms=["weibo"],
    hour=9,
    minute=0,
)

# Monitor trending every 30 minutes
agent.schedule_trending_monitor(
    task_id="trending_alert",
    keywords=["AI", "大模型", "GPT"],
    interval_minutes=30,
)

# Start the scheduler loop
await agent.scheduler.start()

Architecture

social-agent/
├── src/social_agent/
│   ├── __init__.py          # Package init
│   ├── agent.py             # Core Agent orchestrator
│   ├── config.py            # Configuration management
│   ├── content.py           # Content generation engine
│   ├── llm.py               # LLM adapter layer
│   ├── plugin.py            # Plugin system
│   ├── scheduler.py         # Task scheduler
│   ├── cli.py               # Command-line interface
│   └── plugins/
│       ├── weibo/           # Weibo platform plugin
│       └── xiaohongshu/     # Xiaohongshu platform plugin
├── examples/                # Usage examples
├── tests/                   # Test suite
├── pyproject.toml           # Project config
└── .env.example             # Environment template

Key Design Decisions

Design	Rationale
Plugin-based	Each platform is a self-contained plugin, easy to add/remove
Async-first	Built on asyncio for efficient concurrent operations
Multi-LLM	Not locked to any single provider, works with OpenAI/Claude/Qwen/GLM/Ollama
No browser dependency	Core reads via HTTP API, browser automation optional for publishing

Supported Platforms

Platform	Read (Trending/Search)	Write (Publish)	Status
微博 Weibo	✅	✅	Full support
小红书 Xiaohongshu	✅	🔄	Read ready, publish via companion
抖音 Douyin	🔄	🔄	Planned
B站 Bilibili	🔄	🔄	Planned
知乎 Zhihu	🔄	🔄	Planned

LLM Providers

Provider	Models	Setup
OpenAI	GPT-4o, GPT-4o-mini	Set OPENAI_API_KEY
Anthropic Claude	Claude 3.5 Sonnet	Set CLAUDE_API_KEY
DashScope (Qwen)	Qwen-Plus, Qwen-Max	Set DASHSCOPE_API_KEY, free tier available
Zhipu (GLM)	GLM-4-Flash, GLM-4	Set ZHIPU_API_KEY, free tier available
Ollama (Local)	Any local model	Set OLLAMA_BASE_URL, fully offline

💡 For Chinese users, DashScope (Qwen) or Zhipu (GLM) offer free tiers and work great out of the box.

Create Your Own Plugin

from social_agent.plugin import BasePlatformPlugin, PluginMeta, PluginType, ActionScope

class DouyinPlugin(BasePlatformPlugin):
    meta = PluginMeta(
        name="douyin",
        version="0.1.0",
        description="Douyin (TikTok China) platform integration",
        plugin_type=PluginType.PLATFORM,
        supported_actions=[ActionScope.READ, ActionScope.WRITE],
        tags=["douyin", "tiktok", "china"],
    )

    async def verify_auth(self) -> bool:
        # Your auth check logic
        return True

    async def get_trending(self, limit: int = 10):
        # Your trending fetch logic
        return [{"title": "...", "hot_score": 1000}]

    async def search(self, keyword: str, limit: int = 20):
        # Your search logic
        return []

    async def publish(self, text: str, **kwargs):
        # Your publish logic
        return {"id": "...", "url": "..."}

Roadmap

• v0.2 — Douyin plugin, Bilibili plugin
• v0.3 — MCP Server integration (use with Claude/Cursor)
• v0.4 — Web dashboard for monitoring and analytics
• v0.5 — Community plugin marketplace
• v1.0 — Stable release with full multi-platform support

Contributing

Contributions are welcome! Here's how you can help:

1. New Platform Plugins — Add support for Douyin, Bilibili, Zhihu, etc.
2. Content Templates — Share platform-specific content templates
3. Analyzer Plugins — Build analytics and reporting tools
4. Documentation — Improve guides, add tutorials
5. Bug Reports — Found a bug? Open an issue!

Development Setup

pip install -e ".[dev]"
pytest tests/ -v

License

MIT — Free for personal and commercial use.

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Made with ❤️ by zouyongfu

If you find this project useful, please give it a ⭐!

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中文介绍

Social Agent 是什么？

Social Agent 是一个开源的 AI 社交媒体运营框架，支持一键监控热点、AI 生成内容、多平台分发、数据分析。

核心理念：写一次，发到处。让 AI 帮你搞定社交媒体运营。

核心功能

• 🔥 热点监控 — 实时获取微博、小红书、抖音、B站热搜
• ✍️ AI 内容生成 — 根据主题自动生成平台适配的内容
• 📤 多平台发布 — 一条内容，自动适配多个平台风格并发布
• 🔍 跨平台搜索 — 统一搜索接口，一次搜索覆盖所有平台
• 📊 数据分析 — 追踪各平台运营数据，AI 生成优化建议
• ⏰ 定时任务 — 定时发博、定时监控热搜
• 🔌 插件化架构 — 每个平台都是独立插件，社区可扩展
• 🤖 多模型支持 — 支持 GPT、Claude、通义千问、智谱GLM、Ollama

快速上手

git clone https://github.com/zouyongfu/social-agent.git
cd social-agent
pip install -e ".[weibo]"
cp .env.example .env
# 编辑 .env 填入你的 API Key 和 Cookie
social-agent status
social-agent trending

使用场景

1. 自媒体运营 — AI 自动生成内容，定时发布到多个平台
2. 品牌营销 — 监控品牌相关热搜，快速响应
3. 竞品分析 — 追踪竞品动态，分析运营策略
4. 个人品牌 — 一键分发，扩大影响力
5. 内容创作 — AI 辅助创作，提高产出效率