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thatrebeccarae / repository

claude-marketing

A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language.

#ai-skills#anthropic#claude#claude-code#claude-code-skill#data-visualization

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README preview

claude-marketing contains 56 open-source Claude Code skills, specialized agents, and autonomous workflows for marketing teams. Paid media, e-commerce, content, strategy, creative, reporting, and development — specialist depth without specialist headcount.

git clone https://github.com/thatrebeccarae/claude-marketing.git

Works on Mac, Windows, and Linux.

Quick Start · Skills · Skill Packs · Agents · Workflows · Multi-Tool Support · How Skills Work · · · · ·

# Clone the repo
git clone https://github.com/thatrebeccarae/claude-marketing.git

# Copy any skill
cp -r claude-marketing/skills/google-ads ~/.claude/skills/

# Or install a full pack
python claude-marketing/skill-packs/scripts/setup-paid-media.py

# Then ask Claude Code anything
# "Run a scored audit of my Google Ads account"
# "Audit my Klaviyo flows and tell me what's missing"
# "Optimize this page for AI search citations"

Category	What It Is	Count
Skills	Claude Code skills — install individually or as packs	56 skills
Skill Packs	Grouped collections with setup guides and install wizards	6 packs
Examples	Cross-skill workflow walkthroughs showing how skills compose	3 workflows
Agents	Standalone agents — portable analysis logic, usable with or without n8n	3 agents
Workflows	Autonomous n8n pipelines that wire agents together on a schedule	1 pipeline

Skill	What Claude Can Do
Google Ads	Scored account audits (74 checks, A-F health grade), Quality Score optimization, Performance Max, Shopping, bidding strategies, wasted spend identification
Meta Ads	Scored account audits (46 checks, A-F health grade), creative fatigue diagnosis, pixel/CAPI health, iOS 14.5+ attribution, Advantage+ readiness
Microsoft Ads	Scored account audits (30 checks, A-F health grade), Google import optimization, LinkedIn Profile Targeting, UET tracking, Clarity integration
LinkedIn Ads	B2B advertising — campaign setup, professional targeting, Lead Gen Forms, ABM campaigns, Matched Audiences
TikTok Ads	Short-form video ads — Spark Ads, TikTok Shop, creative strategy, pixel/Events API, audience targeting
Cross-Platform Audit	Unified multi-platform scored audit — parallel execution across Google, Meta, and Microsoft with budget-weighted aggregate health score (A-F)
Account Structure Review	Cross-platform structural audit — conversion volume thresholds, budget fragmentation, consolidation roadmaps
Competitor Ads Analyst	Competitor ad creative analysis from public ad libraries — messaging patterns, creative formats, positioning gaps
Wasted Spend Finder	Systematic Google Ads and Meta waste analysis — produces uploadable exclusion lists with thematic categorization

Skill	What Claude Can Do
AEO/GEO Optimizer	AI search optimization — appear in ChatGPT, Perplexity, Google AI Overviews. Content scoring, citation patterns, AI crawler management
Technical SEO Audit	Deep crawl analysis, Core Web Vitals, indexation health, site architecture, canonical tags, structured data validation
Schema Markup Generator	JSON-LD structured data — Article, FAQ, HowTo, Product, Review, LocalBusiness, BreadcrumbList
Programmatic SEO	Template-based page generation at scale — integration pages, location pages, comparison pages, internal linking
SEO Content Writer	SEO-optimized content with brand voice analysis — blog posts, social media, email campaigns, landing pages
llms.txt	Generate llms.txt files for AI discoverability — helps answer engines surface your project accurately

Skill	What Claude Can Do
Content Creator	Brand voice analysis, SEO optimization scripts, content calendar planning, multi-platform strategy
Copywriting Frameworks	AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB — framework-driven copy for ads, pages, emails
Social Media Strategy	Platform-specific organic strategy, content pillar framework, engagement tactics, content calendars
Email Composer	Client outreach, deliverable handoffs, scope discussions, and follow-up cadence — with tone calibration per context
Content Pipeline	Multi-agent orchestration — chains research, editorial review, and social distribution agents in sequence
Content Workflow	End-to-end content pipeline: research → draft → editorial review → social distribution

Skill	What Claude Can Do
CRO Auditor	Conversion rate optimization — LIFT model heuristic evaluation, ICE/PIE prioritization, A/B test hypothesis generation
Landing Page Optimizer	Page audit and optimization — above-the-fold, value props, CTAs, social proof, forms, mobile
A/B Testing Framework	Experiment design, sample size calculation, statistical significance, Bayesian vs frequentist analysis
Retention & Churn Prevention	Churn analysis, customer health scoring, cohort analysis, win-back campaigns, CLV calculation

Skill	What Claude Can Do
Brand DNA	Extract brand identity from a URL — voice, colors, typography, imagery, values, audience — into brand-profile.json for downstream skill consumption
Brand Voice & Guidelines	Voice development, personality archetypes, tone matrices, messaging frameworks, style guides
Market Research	Consulting-grade research reports (50+ pages) — Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, competitive positioning
ICP Research	Ideal customer profiles with pain points, objections, buying triggers, community research, and voice-of-customer extraction
Customer Journey Mapping	Journey stage mapping, touchpoint inventory, drop-off analysis, persona-based journey variants
Pricing Strategy	Pricing models, value metric selection, competitive analysis, pricing page optimization, tier design
Research Digest	Structured research briefs from RSS feeds and web sources — source synthesis, credibility assessment, content angles
Cold Email & Outreach	Outbound prospecting sequences, deliverability optimization, personalization tiers, CAN-SPAM/GDPR compliance

Skill	What Claude Can Do
Klaviyo Analyst (MCP-first)	Full Klaviyo audit — 4-phase account review, flow gap analysis, segment health, deliverability diagnostics, revenue attribution with industry benchmarks. Built around the official Klaviyo MCP server.
Klaviyo Developer	Event schema design, SDK integration, webhook handling

claude-marketing

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README preview

Quick Start

What's Inside

Skills

Paid Media

SEO & AI Search

Content

Growth & Conversion

Strategy & Research

Email & Lifecycle