FINAL PROJECT--Global-Sales-Performance-Analysis
π Project Overview :- This project analyzes global sales performance using data cleaning, transformation, and visualization techniques. The Jupyter Notebook (Final_Project_Global_Sales_Performance.ipynb) demonstrates step-by-step analysis of sales data to uncover trends, insights, and performance metrics across regions, products, and time periods.
I have used this dataset from Kaggle: [Global Sales Performance Dataset] (https://www.kaggle.com/datasets/shohinurpervezshohan/global-sales-performance-dataset)
Objective
The main objective of this project is to analyze and visualize global sales performance data in order to:
Identify the most profitable regions, products, and sales channels.
Examine the relationship between revenue, profit, discounts, and marketing spend.
Evaluate customer satisfaction and its impact on business growth.
Detect trends and patterns in sales transactions for financial planning.
Provide actionable insights to optimize profit, allocate resources effectively, and support strategic decision-making.
Dataset
The dataset comprises global sales transaction records containing key attributes such as:
Order ID β Unique identifier for each transaction
Product Category & Sub-category β Classification of products sold
Sales Amount β Total revenue generated from each order
Profit β Net gain after deducting costs
Quantity β Number of units sold
Discount β Percentage of price reduction applied
Region / Country β Geographical location of the sales
Order Date & Ship Date β Timeline of sales and delivery operations
Libraries Used
For Data Loading & Manipulation
Pandas β Used for data cleaning, transformation, and structured data handling.
NumPy β Used for numerical operations and mathematical computations
For Data Visualization
Matplotlib β Used for creating basic charts, graphs, and data plots to represent sales trends and distributions.
Seaborn β Built on top of Matplotlib, used for advanced statistical visualizations with enhanced aesthetics.
Overall Summary
The document provides a comprehensive analysis of worldwide sales transactions.
The dataset is a clean and valuable resource for financial performance and profitability analysis.
Revenue and profit are significantly influenced by region, product category, and sales channel.